A DOG fouling campaign is being launched this February in the south of Cambridge, to encourage dog walkers to pick up after their dogs and responsibly dispose of their used poo bags.
Cambridge City Council is again running the Keep Britain Tidy ‘We’re Watching You’ signage campaign to tackle known dog fouling hotspots. The ‘We’re Watching You’ signs use innovative materials to make the design graphics visible after dark.
The two week campaign will focus on open spaces in Cherry Hinton, Queen Edith’s and Trumpington and run across the school holidays to reach as wide an audience as possible. Other parts of the city will follow the campaign in the south over the course of this year.
The campaign sets its sights on irresponsible dog owners and has been informed by research that shows people are more likely to behave responsibly and pick up after their dogs, when they think that they are being watched.
Last year Keep Britain Tidy conducted a campaign pilot, funded by the Department for Environment, Food and Rural Affairs (Defra), working with land managers across the country. This pilot saw an average reduction of 46% in the levels of dog fouling.
Feedback suggests that dog fouling tends to occur at night time and during the months with shorter days, as some dog owners feel that they can’t be seen under the cover of darkness.
Cllr Rosy Moore, Executive Councillor for Climate Change, Environment and City Centre, said, “The feedback that we receive from local residents is that dog fouling continues to be a problem in Cambridge which they would like to see addressed. We also know that it is seen as one of the most unacceptable and dirtiest type of littering.
“The vast majority of dog owners are responsible people, who habitually pick up after their dog and dispose of the poo bags correctly, either in the nearest bin or by taking home to dispose of in their own household waste bin.
“We are delighted to be able to run this cutting edge campaign in Cambridge again, and should it prove successful, we will replicate the campaign over the rest of city during the coming year”