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Council launches 'We're Watching You' dog fouling campaign

News release from 06/03/2019

A NEW dog fouling poster campaign is to be launched in March, aimed at dog walkers who don’t scoop the poop.

Cambridge City Council has joined forces with environmental charity, Keep Britain Tidy, in a bid to reduce dog fouling in key problem areas of Cambridge.

The council has signed up to the edgy and uncompromising campaign to tackle dog fouling hotspots. The ‘We’re watching you’ series of signs are visible after dark, and use innovative cutting edge materials. The social experiment was the first time such a material has been used on a poster.

So far, 150 land managers including local authorities have joined with Keep Britain Tidy since the campaign since its original take-off in November 2014.

The campaign sets its sights on irresponsible dog owners, with recent research showing that dog walkers are more responsible and pick up after their dogs, when they think that they are being watched.

Last year Keep Britain Tidy conducted a campaign pilot, funded by the Department for Environment, Food and Rural Affairs (Defra), working with land managers across the country. This pilot saw an average reduction of 46% in the levels of dog fouling.

Feedback suggests that dog fouling tends to occur at night time and during the months with shorter days, as some dog owners feel that they can’t be seen ‘under the cover of darkness’.

Cllr Katie Thornburrow, Executive Councillor for Streets and Open Spaces, said, “Feedback from residents and the public has told us that dog fouling is a key issue in Cambridge, that they would like to see addressed. We know that the public perceive dog fouling to be by far the most unacceptable and dirtiest type of litter.

“The vast majority of dog owners are responsible people, who habitually pick up after their dog and dispose of the poo bags correctly, either in the nearest bin or by taking home to dispose of in their own household waste bin.

“We are thrilled to be working with Keep Britain Tidy, and being a part of such a cutting edge campaign. We hope that we will see the same results as the local authorities who have already signed up to the campaign.”