The Cambridge Card is run by the council in partnership with Local Secrets.
The card, which replaces the old LeisureCard, is a ready-to-use loyalty card that is given out freely at local shops, restaurants and other participating outlets.
It can be upgraded to give 20-50% off access to local swimming pools and sports facilities and money off at colleges and punting trips.
For full details about how to obtain the new Cambridge Card or to swap one for your old LeisureCard visit the Local Secrets website.
