Cambridge city centre management has evolved to create a new partnership in collaboration with a broad spectrum of stakeholders from across the city.
This step builds on the current informal city centre management partnership, which has been in operation since 1995, and which has to date been led by Cambridge City Council.
The new partnership will trade under the brand of Love Cambridge.
Its core function will be to develop a vision and action plan for the city centre through working in partnership with a diverse range of key stakeholders to ensure the city's ongoing accessibility, vitality, vibrancy, safety and sustainability.
Love Cambridge was officially launched on 1 April 2009 and takes the form of a not-for-profit company limited by guarantee, managed by a board of directors drawn from the key stakeholders, including Cambridge City Council.
Visit the Love Cambridge website to find out more.
ATCM award
Love Cambridge has won an award at the annual Association of Town Centre Management (ATCM) awards ceremony, held in Cambridge last week as part of the ATCM Summer School.
The award, which was given for the popular Family of Guides project, won the top spot in the Marketing, Events and Promotions category.
Read more in the Love cambridge press room.
A proactive approach
This development is extremely timely given the current economic climate.
The forecasts that 2009 will bring the toughest trading conditions we have ever known appear to be bad news for town and city centres.
2009, and maybe 2010 and 2011, will be difficult for all town and city centres and Cambridge is not immune.
However, there will be winners as well and they will be those that have been proactive during the toughest stages.
The winners will be able to compete with the lure of the internet, out of town locations and with other centres for retail spending, investment, development, and the new concepts that history shows inevitably follow a major economic upheaval.
The new Love Cambridge partnership is exactly the vehicle that will take the lead in this proactive approach.
City Centre Management Capital Grant programme
The Love Cambridge board of directors act as a key consultative body, recommending applications for the City Centre Management Capital Grant programme to the council for approval.
Download the following items if you want to know more or apply for the programme:
For more information please contact either Helen Hames, or Becky Burrell on 01223 457198.
Contact us
For more information on Love Cambridge and how to get involved please contact:
Emma Thornton – 01223 457446 or emma.thornton@cambridge.gov.uk
Helen Green – 01223 457130 or helen.green@cambridge.gov.uk
